Fragrance Group London has signed a licence agreement with the cult fashion magazine ELLE, founded in 1945 and developed by its charismatic founder, Helene Lazareff.
The partnership will built on the synergy between the expertise of Fragrance Group London and the ELLE brand to create its first line of women’s perfumes. This agreement expresses their shared wish to combine their expertise and reflect the genuine Parisian touch of the brand.
About ELLE: The cornerstone of the magazine was its underlying tone of “irony in seriousness, and seriousness in frivolity”, Helene Lazareff, ELLE founder. ELLE has democratized fashion. The international roll-out of ELLE began in the United States in 1985. ELLE is the world’s No.1 fashion magazine network. At ELLE, style is about everything. From the way a woman lives, to where she travels, to her taste in music, art, food, cars, and technology. In the 80’s, ELLE became a global brand with the first ELLE ready-to-wear collection to be launched in Japan. This was just the beginning of many more collections to come.
Anna Ferguson says “We are very happy to announce this partnership, and enthusiastically look forward to collaborating on future projects.
It is a great addition to our portfolio and such an exciting brand. This collaboration opens excellent opportunities for bringing to life unique creativity and new product experiences.”
Nov 12, 2017