Fragrance Group London is delighted to announce that their Michael Bublé “By Invitation” fragrance has won the UK Fragrance Foundation “Reader’s Choice for Women” Award, at the prestigious annual event that celebrates success in the fragrance industry.

Known as the ‘Oscars’ of the industry, the 25th annual UK FiFi Awards 2017 took place at one of the City of London’s most popular venues, The Brewery. Attended by over 550 industry guests including a host of celebrities, the event continues to mark key moments of innovation within the fragrance industry.

This follows a tremendous consumer response to ‘By Invitation’ worldwide. ‘By Invitation’ was developed following an extensive collaboration between global superstar Michael Bublé and leading French perfumer Karine Dubreuil-Sereni. The global entertainer’s first fine fragrance for women was developed, designed and brought to market in August 2016 as a result of the exclusive partnership with Fragrance Group London.

Nov 12, 2017